Search Engine Optimization – SEO FAQs. SEO is used to improve your website’s ranking on search engines. Find out the frequently asked questions about SEO in this article.


If a business wants to make a good presence on the internet, it needs SEO. It is as simple as that. SEO is an abbreviation for Search Engine Optimization. Internet marketing works with SEO only. In order to help your content reach out to the desired audience, you need to utilization search engine optimization techniques. Those who are familiar with digital marketing know what SEO is about but the layman will have difficulty in understanding it well. So, that is why we are here to help you.


The Frequently Asked Questions about (SEO FAQS)


Nowadays, everyone is apparently talking about SEO and its importance in determining the online success of your business. But not everybody truly understands what SEO is and why it matters so much. But don’t worry, we will clear all the confusions and queries you might have regarding SEO.

First of all, what is SEO? Search Engine Optimization (SEO) is the process in which the quality and also the quantity of the website traffic is increased by improving the visibility of the website or a specific web page to the users of a web search engine such as Google or Bing. Search Engine Optimization is the improvement of the unpaid results and it excludes the direct traffic and also purchases of the paid placements.

Following are the SEO FAQs – frequently asked questions that range from simple to complex, about SEO and their answers:

  1. What is the meaning of the term SEO?

SEO is the abbreviation of search engine optimization. SEO is the process of trying to get a website or a webpage rank higher in a search engine’s search results for more traffic.

  1. Do I need SEO or not?

Well, in simple terms, yes you do need SEO. The reason is that your website needs more traffic for being successful. And this is not possible with the basic marketing tactics. You need to make sure that your website shows up at the top when someone searches for something relevant to what you offer. And in order to achieve that, you need the SEO strategies. So, you do need SEO if you want your business to succeed in the online marketplace.

  1. How can I make my website be SEO optimized?

SEO is a very well planned and systematic process that requires a lot of minor details to be considered. SEO optimization starts from the domain name to the time that is required to load your webpage. A lot of factors affect the ranking of your website and SEO helps in optimization a majority of these factors so that the best ranking can be achieved. Some of these factors include keywords, quality, and the number of backlinks, the loading time of the page, and also the placement of the keywords.

  1. What is on-page SEO optimization?

On-page SEO optimization refers to optimizing the elements that are present on your website. These are the elements that you can change completely and can improve according to requirements.

  1. What are meta descriptions in SEO?

The meta-description that is present on your website tells what the content or the page is all about. It is used to make the search engine understand what is present on your website. Meta-descriptions can also help the users or the audience understands what the content present on the page is about so that they can decide whether it is relevant or not. The meta-description also includes the keywords and defines in detail, all about the content present.

  1. What are title tags in SEO?

The title tags on a website are used to tell the search engine about the content that is present on your web page. The title tags are around 70 characters and they also include the keywords that define your content and the business name is mostly present in the title tags as well.

  1. What is off page SEO optimization?

The off page SEO optimization focuses on the elements that you do not have direct control over but that can help improve the ranking of your website. This is the optimization of the elements that are not present on your website.

  1. What about the content that is offered in terms of SEO?

SEO is not only about making improvements to the minor elements but most people don’t realize that the content that you’re offering matters the most in terms of SEO. When you offer valuable and quality content, then the people will surely find their way to you themselves and if you keep on providing the quality content consistently, your SEO will keep improving.

  1. How long does it take to improve ranking through SEO?

SEO is a time consuming matter that consumes effort and time from you. When you focus on the perfect SEO strategies, it will take an uncertain time but sooner or later, your ranking is bound to improve.

  1. Can I outsource the SEO work for my website?

Yes, you can outsource the SEO work for your website to professionals. SEO is a continuous work that requires a lot of effort, technical skills, and knowledge. So, if you outsource the work to professional marketers, it will benefit you a lot.

  1. How can I track my SEO strategy?

The most commonly used tool for tracking the statistics of SEO and monitoring the traffic of your website is Google Analytics. Google Analytics is free so therefore everyone can use it.

  1. Does a mobile device friendly website help the SEO?

Google’s algorithm changed some time ago and since then, Google has taken into consideration the mobile compatibility of a website in order to determine its ranking on the search result. But this is applicable to the searches made from mobile devices and not the searches we make using desktop PCs or laptops. So, yes, SEO does depend on mobile device compatibility or friendliness as well.

  1. What are the keywords in SEO optimization?

The keywords are the words that define and describe what your content is all about. In SEO optimization, these keywords are the words that the users search for in the search engines. Keywords are one of the major elements in the SEO optimization process. How To Find Keywords for SEO

  1. What are the major on page SEO elements?

The following are the major on page SEO elements: meta tags, content quality, speed of the website, size of the website, image SEO, and URL structure of the website.

  1. What are the major off page SEO elements?

The following are the major off page SEO elements: social media efforts or tactics, guest blogging, email outreach, submissions, and cooperation with the influencers.

  1. What are the black hat SEO tactics?

The black hat SEO refers to a set of unethical SEO practices that are used to improve the ranking of the websites in a search engine’s result page. The black hat SEO tactics are designed in such a manner that they affect the search engine ranking while ignoring the human factor completely. The black hat SEO tactics can get your website’s ranking up very quickly but as they follow unethical practices, the website will most likely be banned one day or another.

  1. What are the white hat SEO tactics?

White hat SEO tactics are the opposite of the black hat SEO. These are the ethical and acceptable tactics that follow the rules and regulations of the search engines. The main elements of white hat SEO include quality content that is relevant, the overall optimization of the website, and the link building for the website. White hat SEO tactics are the long term strategies that are used to improve the overall user experience. In general terms, everyone should use the white hat SEO tactics to maintain a good image in the internet market.

  1. What are the grey hat SEO tactics?

There is also a category that is in between the white and black hat SEO tactics. It is called the grey hat SEO. Grey hat SEO refers to the tactics that have a lesser risk as compared to the black hat SEO tactics. These are the tactics that are not defined as “wrong” according to the search engines so you can use them to gain a lot of traffic. But, it doesn’t make these tactics good. They should still be avoided even if the search engines won’t penalize you for using them.

  1. Does using multimedia improve SEO?

Yes, if you use quality images, charts, videos, and infographics on your website, then it is sure to improve the overall SEO of your website.

  1. Does website speed affect SEO?

Yes, in short, it does. The speed of your website is one of the major factors that influence its ranking so it should always be improved as much as possible. According to a statistics report, it is shown that 50% of internet users expect a website to load in less than 3 seconds. If it doesn’t, then most of the users are bound to leave the site.

  1. Does the article’s length affect the SEO?

According to recent research, it has been shown that an article’s length does affect the SEO of a website. It has been proved that longer articles end up having a better ranking on the search engines and the minimum words are usually around 2 thousand words for the top ranked results.

  1. Is social media an element of SEO?

Social media is an important element of the SEO process. The websites that allow content to be shared from the social media tend to be more successful as compared to the sites that do not allow that. The search engines consider this factor to be a sign of a quality website and hence your overall ranking can be improved using this tactic.

  1. What are alt texts in the SEO process?

The alt texts that are used on the images on a website for improving the SEO are descriptions of the images. This is a factor that can help in getting a better ranking by improving the overall SEO of the website.

  1. Do subheadings matter in a website’s SEO?

Yes, the subheadings on a website matter a lot in improving the SEO of a website. Using H1, H2 and H3 tags can help the search engines in understanding what your content is all about, in a better manner and this leads to your ranking being improved.

  1. Do internal links matter in the SEO of a website?

Yes, internal links can be a useful element to improve the overall SEO of your website. If you link the content you are writing about to a specific product or service, it will be valuable for the users and will also improve your SEO.

Read  How Long Does SEO Take?


Concluding Remarks


So, all of your SEO FAQs frequently asked questions about SEO, have been answered now. Now you know all about SEO and you know how it works and what its importance is for the businesses that have their own websites. You can now use the SEO tactics and make the necessary changes in your website in order to improve your SEO and hence improve the ranking on the search engine results. You should not forget that the SEO of your website depends on a lot of factors that determine its effectiveness.

The most important tip that we can give you is to make sure that your content is high in quality and offers value to the audience. SEO is not a brief process but it takes a lot of time to fully display its effects. It will require continuous efforts but they are all worth it. And don’t forget to use the legit and ethical SEO tactics for improving your website’s ranking. We hope that all of your questions and queries regarding SEO were answered and we hope that our article was of some help to you.

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