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SEO is a detailed and innovative process to boost the ranking of a website on search engines, for example, Google, Bing or Yahoo. One of the most significant reasons for optimizing a website is to increase the traffic to the website and convert the prospects into sales.
The question “how to SEO a website.” A website must be fully-optimized, which means that it must be created with Google rules in mind. The following are the essential strategies of how to SEO a website.
How to SEO a website
First there are two types of SEO:
1. On page SEO – Everything you do on the website to make it rank on search engine result pages (SERPs)
2. Off Page – Everything you do off the website to make it rank on SERPs
For the purpose of this article, we will focus on the “ON-PAGE factors” that are critical for optimizing a website.
In other to achieve efficiency in your On Page SEO efforts, first you will need to install an SEO plugin – it will serve as a guide in optimizing your web pages and posts. There are many plugins out there, but the one i recommend is the Rank Math. You can download it for free on the website or through your WordPress plugin. Once downloaded, follow the instructions and start optimizing your pages or posts.
The site must have high-quality content, which means that it should offer content that users will find valuable and worth reading or sharing.
The site must have clean URLs to enable search engine robots to crawl them. Set your URL structure to “Post Name”. The video below will show you how to set it.
The next element you want to optimize is the Title of the post or page. You want to make sure you title is catchy and has your focus keyword (the search term you want to rank for).
Light HTML files
The site must be compressed for fast loading speed because slow loading websites deter users. You can install a plugin for this as well. W3 total Cache
Header Tags (H1, H2, H3 etc)
Header tags gives search engines a clear outline of how the content on the site is organized, especially in the order of what is essential. They also enable the reader to see the structure of the content for easy reading. It is a good practice to put your keyword in one header tag, preferably (H2 header tag) . The video below will show you where your header tags are located on your WP dashboard.
The content on the site needs to have Meta descriptions and Meta keywords that help describe to search engines the nature of the article. Meta description also appears on search results, when a user searches. Although, Meta tags are not Google ranking factors – according to Google. However, they help boost your click through rate.
They include search phrases or terms that readers use to search for information on a search engine search box. Therefore, these search terms need to be appropriately integrated into the content, such as 2% of the entire content. They must be integrated seamlessly for the user to read naturally. It is important to place your keywords naturally on your content and don’t mention your keywords more than 5 times in a 500 words page or post. Google penalizes sites for keyword cannibalization or keyword spamming.
Images are an essential part of the content on a website. However, search engine robots may not understand images; therefore, images must have ALT tags, which tell search engines what the images represent in the content. Images also boost the visibility of a website, when optimized adequately with ALT tags. The video below will show you where to find your image alt tag and optimize it.
The content on the site must be interlinked, to direct readers to other pages and articles on the site. Robots also crawl through links. With properly inter-linked content on a site, robots can develop a clear picture of a website for purposes of indexing and ranking. Search engines also allocate page value based on links. In other words, each post or page on your site should refer to the other. See the following diagram for more information.
Websites or web pages that are slow to load affects your ranking on search engine result pages. Thus, you should optimize the speed on your website so it loads fast. .
Before you start to optimize the speed, first analyze your page speed. Use GTmetrix, Pingdom or Google Page Speed Insight to check your website speed. These applications will tell you the elements that needs to be optimized on your website. Once you know what needs to be done, you can use a Content Delivery Network (CDN) like Cloudflare plus any WordPress speed plugin (i.e. WP Rocket, W3 Total Cache) to optimize the speed of your site.
NOTE: Some of the plugins above can make your website to crash if they are not configured properly. Thus, find a web developer to help out with website speed optimization if you are not familiar with programming languages.
What does SEO stand for in marketing?
SEO in marketing introduces the concept of promoting the site to the users for increased traffic and sales. This entails the integration of social media sites, such as Facebook and Twitter. These social sites are essential in marketing a website to the audience. They help provide backlinks to a website, which are significant ranking factors for a website on search engines.
The above elements if optimized properly can boost your ranking on SERPs. So now you know how to SEO a website for On Page SEO. It is pretty simple, all you have to do is follow the steps explained above.
Bear in mind that, optimizing a website for On page SEO only is not the only thing you should do to rank a website on the first page of i.e. Google. You also need to do Off Page SEO (the most advance part of SEO) in other to increase the chances of a website to rank on the first page. This is not to say that a website would never rank only with On Page SEO or Off Page SEO.
There have been cases where a website ranked on the first page of Google only with On Page SEO and vice versa. However, these websites might end up being outranked if a competitor’s website is optimized for both On page SEO and off Page SEO.